I created the visual and interaction design of the new responsive website for Fuse IQ, a web design and development agency in Seattle. Their vision for their new site was an interactive system with which users could find past Fuse IQ projects or “stories” that related specifically to their needs. Fuse IQ had numerous tagging groups defined that could be used to organize their stories.
My challenge was to take the large amount of classification information they possessed in the backend of their site and create an intuitive interface that allowed clients to find stories relevant to them. Simultaneously the website needed to promote Fuse IQ’s strengths, project their presence as design and development thought-leaders, and attract potential new clients.
My responsive homepage design introduces Fuse IQ using four position statements that were previously on their “About” page. Projects or “stories” are organized as tiles within these categories, as well as with a tagging system that I simplified from Fuse IQ’s original plan. I used color strategically to signify categories and to strengthen Fuse IQ’s brand: I pulled the green from their existing logo (created in-house) and dispersed it throughout the site. The user flow invites potential clients to get in touch.
When I came into the project, Fuse IQ had already created a back-end system with numerous tag groups defined such as “needs,” “expertise,” “industries,” “solutions,” “type,” “expertise,” and several others that could be used to organize their “stories.” They wanted users—in particular potential clients—to be able to find stories relevant to their needs. I explored various methods of presenting and interacting with the stories and their tags.